About Our Reputation & Crisis Management Solutions
Our mission is simple: We aim to develop and deliver cut-through communications strategies that enhance and protect our client’s corporate reputations in an increasingly disrupted market. As a trusted communications agency in Sydney, we take pride in offering our clients a wide range of tools and resources to achieve their best outcome. From our offline and online stakeholder relationships to our social media and content creation strategies, we know how to influence positive, on-brand views about our clients.
We’re flexible, practical, and hands-on with every company that works with us. It’s all about delivering great communication outcomes, on time and within budget. Reputation Edge offers the resources and tools your organisation needs to compete at the highest level. View your reputation as one of the most valuable assets you own. You need to use it, along with proper strategic marketing, to control the messages going out for your company.
What Makes Us Different From Other Communications Agencies in Sydney?
Unlike other Australian communications agencies, our consultants have experience working for major corporations and brands. That provides us with incredible insight into meeting our client’s unique needs and what day-to-day tasks need to be managed. And because we’ve worked for Australia’s largest and best-known brands in areas such as financial services, building, consumer goods, mining, property, technology, telecommunications and much more, we know these industries well. That awareness enables our team to provide a better quality of service to our clients.
With real-world business and corporate experience, we can bring the know-how your organisation needs to the table to make better decisions or get out from under a difficult situation. Our consultants have worked in media as journalists and in policy and communications as senior advisors as well PR advisory positions with state and federal governments, so they know what you’re facing and are ready to help.
Brand reputation management from Reputation Edge helps our clients grow their businesses while protecting corporate reputations and delivering innovative communications solutions. We step in to offer communication solutions for media, customers, investors, and employees — covering all stakeholders. We offer the creative ideas and can-do attitude you need with straight-talking advice.
Our Philosophy: Reach. Enhance. Protect (REP)
Reach New and Existing Audiences With Expert Communication Strategies
Effective corporate communications is about telling a story. Organisations must be able to convey their story to key stakeholders to achieve bigger goals and better outcomes. While having a story is important, that narrative also needs to be consistent with the company’s brand promise. Our goal is to use online and offline channels to help companies reach stakeholders, target markets and critical audiences using the most reliable and cost-effective communication strategies available today.
Enhance Your Brand in the Marketplace
It’s clear — companies that work to enhance their reputation outperform companies that don’t. That includes critical measures such as trust and competitive advantage. Without proper PR marketing, gaps are left that leave room for potential problems.
Our goal is to help businesses enhance their reputation in the marketplace. Doing this correctly can increase success, whether improving customer loyalty, growing company share prices or attracting and retaining valuable staff.
Protect Your Business With Expert Reputation Management
Protecting a company’s reputation
is critical. In fact, companies should view their reputation as a valuable asset - the more you build your reputation the more you need to protect it. By building and protecting reputation, companies create opportunities. To achieve this, every type of engagement needs to be put through a lens to understand how things can be taken out of context or lead to unintended consequences. As a trusted communications agency, we understand the effects of potential incidents based on our experience in the industry. When the chips are down, we work with you to protect your most valuable asset with a careful focus on the crisis in PR.
Our team
Mark Gell
Director
With a knack for strategic thinking and connecting dots, Mark finds unique opportunities for clients to enhance their reputations. Mark has 35 years of agency and client-side experience translating business strategy into integrated, multi-channel PR campaigns and strategies.
Mark began his career as a senior policy adviser to a NSW Premier and later worked in senior PR and corporate affairs roles with Telstra, Lend Lease, TNT, Boral and OneSteel. He has also managed two Sydney-based PR agencies.
Mark has deep expertise in reputation management, crisis management, areas of corporate positioning and strategy, investor relations, media engagement and stakeholder management.
With his extensive background in managing and advising on major mergers and acquisitions, he is a trusted adviser during transactions, particularly at the strategy, due diligence, process and implementation phases.
Mark has extensive experience at board level having held Chairman and Director positions with industry associations, social ventures and start-ups.
Mark holds an Economics degree from the University of Sydney, an Executive MBA and General Management Qualification from the AGSM, and a Director’s Diploma at the AICD.
Connect with Mark
Landline: +61 2 8035 8950
Mobile: 0419 440 533
Patrick Southam
Director
A 35-year Sydney PR veteran, Patrick has a strong reputation as a strategic PR thinker. He consistently helps clients achieve PR success through incisive and practical media relations, social media, reputation management and corporate communications.
Patrick spent 6 years as a business journalist, and his understanding and knowledge of the changing media landscape is second-to-none.
Patrick honed his PR and communication skills at senior in-house PR roles at Carlton & United Breweries, Optus, Royal Philips, the Commonwealth Bank, NAB, Visa and ING.
He has been involved in managing many high-stakes issues and PR crises, and is a trusted adviser to CEOs and senior executives on complex stakeholder management issues.
Patrick has a degree in Journalism and Politics (Macquarie Univ), a Master’s Degree in Communication Management (UTS), and postgraduate qualifications in management from the MGSM.
Connect with Patrick
Landline: +61 2 8035 8951
Mobile: 0419 415 998
Jon Sweet
Director
Jon is an Olympian, having competed for Australia at the 1998 Nagano Winter Olympics in freestyle skiing.
‘Off piste’, he works with clients on integrated marketing, PR and communications and project management. He specialises in helping clients to build and manage highly complex projects and work programmes to achieve a profitable and successful outcome. His ability to structure, control, lead and execute communications and stakeholders projects ensures an outstanding successful result.
His key areas of expertise are project management, stakeholder engagement, corporate positioning and strategy, investor relation, social media and reputation management.
Prior to PR consulting Jon held senior management roles with OneSteel, Arrium, Jemena, AICD, and Ruralco Holdings.
He has an Executive MBA from the AGSM, a Bachelor of Business from La Trobe University, and a Post Graduate Certification Project Management (RMIT). He is also a certified PRINCE2 Project Management Practitioner
He has an Executive MBA from the AGSM, a Bachelor of Business from La Trobe University, and a Post Graduate Certification Project Management (RMIT). He is also a certified PRINCE2 Project Management Practitioner
Connect with Jon
Landline: +61 2 8035 8983
Mobile: 0400 679 329
Jennifer Harrison
Director
Jennifer has a deep understanding of corporate finance, strategy and risk, and is a recognised expert in shareholder value creation.
"I think of reputation as an asset, it's not on your balance sheet, but it is in the market. It's a source of risk and return and it delivers value for your stakeholders."
Jennifer has a unique professional toolkit developed over 25+ years of service to business and finance. At the core of her skillset is a broad and deep understanding of corporate strategy, operations, finance and risk. These technical skills are enhanced by her connective creativity, critical thinking and influential communication skills.

Drawing on her direct experience in financial services, consumer/retail, education and technology, Jennifer is a trusted advisor. She brings relevant and valuable insights to her clients’ choice sets and decision-making processes. She is a recognised expert in shareholder value creation and is passionate about translating theory into practice.
Connect with Jennifer
Landline: 02 8035 8953
Joe Scavo
Senior Adviser Government & Media
Joe draws on over 35 years’ experience in PR, media and politics at senior levels. He specialises in media coaching, media relations, issues management and government relations.
Joe spent six years in Canberra working as a senior media and policy adviser to three cabinet ministers in the Rudd and Gillard governments. He has worked for all of Australia’s commercial television news networks as a producer and journalist, covering news, politics, sport and business.
In a distinguished media career he has reported and produced news for Channel 7, Channel 9, Channel 10 and Sky News. He was the founding producer of the long-running Sports Tonight programme on Network Ten and covered the Sydney 2000 Olympics and the 2006 Torino Winter Olympics.
Joe began his career as a print journalist on The Australian. He has previously lectured in journalism and media studies at the University of Technology in Sydney where he completed a Master’s Degree in Journalism.
Corena Sloper
Senior Consultant
Corena is a results-oriented stakeholder management professional with a successful track record of delivering complex projects in sensitive environments. She specialises in project management that builds cooperation and enhances effective implementation.
With a deep understanding of government and public sector processes, she has led high profile initiatives for the NSW Department of Premier and Cabinet, NSW Department of Family and Community Services and the Commonwealth Department of Environment and Heritage.

Corena is focussed on helping businesses build partnerships and manage the interface with the public sector; including understanding processes and priorities, reaching key decision-makers and securing government funding for relevant projects.
Jenni Beattie
Senior Consultant
Jenni Beattie leads our Digital Media practice. She has over 25 years’ experience in communication and digital media with News Ltd, iSentia and CARMA International.
As a pioneer of social media since 2006, Jenni has also lectured and tutored in social media at the University of Technology Sydney, and developed Digital Marketing curriculum materials for a private college.

In 2016 she was a semi-finalist (team submission) in the Stanford University MedX Social Media Challenge.
Dr Donald Alexander
Special PR Counsel
We are privileged to have access to Dr Donald Alexander of Charles Sturt University as a special PR adviser to our clients. Dr Alexander is one of Australia’s foremost academic authorities on modern PR and communications techniques.
Prior to academia he managed senior PR roles in the finance and manufacturing sectors, and was also a principal in Sydney-based PR consultancies.
With his in-depth knowledge of current best practice communication, Donald is available to advise clients on practical approaches to managing PR and communication programmes.
Donald holds a Bachelor of Laws, and recently completed a PhD in organisational communication at Charles Sturt University where he lectures in the School of Communication and Creative Industries.
Let our team help you protect your reputation through a wide range of services:
- Corporate Communications. Our goal is to make sure each of your stakeholders has a clear and crisp level of insight into your organisation’s next move and key opportunities outside of this.
- Investor Relations. We manage investor relations for some of Australia’s top companies as well as smaller businesses to ensure the right message reaches potential investors.
- Strategic Marketing. We ensure customers recognise and understand your opportunities while minimising the risk of information being misconstrued.
- Brand Strategy. Build your brand with confidence using our innovative solutions and creative ideas, enabling your company to get the attention it deserves.
- Community Relations. Allow our skilled advisors and team to help you communicate clearly and effectively. You’ll learn how to make the right impressions within the community.
- Issues and Crisis Management. Things can go wrong and a mistake or a misunderstanding can lead to a risk to your reputation. Our crisis management team minimises the impact and allows you to remain in control of your brand.
- Public Relations. Create effective, cut through results with our strategic PR campaigns which focus on building your brand and enhancing stakeholder engagement
Reputation Edge services a wide range of industries, providing an exceptional level of support and resources for our clients. To learn more about our work, who we are, and what Reputation Edge can do to help your business, turn to our team for a consultation. We care about your reputation and would love to hear from you. Contact us today!
Reputation Management Services We Offer
Reputation Edge provides a wide range of services in the industry of reputation management. Our expertise includes both offline and online reputation management for businesses in a variety of industries. Our crisis management services are based in Sydney and extend to the surrounding areas.
The goal of our team is always to provide exceptional solutions and support to clients in need of public relations or reputation management. Let us help you control the
communications and news about your company.
Contact Reputation Edge for Support
Learn more about Reputation Edge or contact our team to discuss your needs. Our team of corporate reputation experts is ready to help you control your public reputation!
