Chartered Accountants AUS & NZ Successful Business Merger
Client
Chartered Accountants AUS & NZ
Brief
Chartered Accountants Australia and New Zealand appointed Reputation Edge to lead stakeholder engagement for the merger between the two professional bodies.
Solution
Embedded within the merger team for 18 months as Stakeholder Director, Reputation Edge coordinated the development of positioning, voting and roadshow strategies to communicate benefits of the merger to members.
Results
The merger proceeded with a 78% ‘Yes’ vote by Australian members. It was the first successful cross-border merger of its type and scale.
